Food & Beverage (QSR & Full-Service)Primary-Source Verified

Astons Specialities

Deployment Model: Area Franchise Agreement (AFA) & International Licensing

Min Capital RequiredS$350,000
Brand OriginSingapore (Founded 2005 by Aston Soon)
Founded2005
Singapore Footprint20+ (40+ Group Outlets)
Global Network45+

Financial Parameters

Initial Franchise FeeS$50,000
Ongoing Royalty Fee5% of Gross Sales
Investment Class TierEnterprise-Tier

Performance & ROI Projections

Projected Breakeven4 – 6 Months
Projected Payback Period20 – 28 Months
Estimated Return Matrix (ROI)24% – 32% ROI

Business Model & Operational Overview

Astons Specialities is Singapore’s leading casual Western steakhouse chain, built on the philosophy of great food at affordable prices. Founded by Aston Soon in 2005, Astons Group has scaled to over 40 dining outlets across multiple sister concepts.
Institutional Source Verification & Compliance Notes

Primary Authority: https://www.astons.com.sg/franchise / FLA Singapore

Auditor Context: Official franchise agreement terms specify S$50,000 franchise fee per restaurant with 10-year term and 5% ongoing royalty.

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Vetted Investor Diagnostics & FAQ Analysis

What is the initial franchise fee and capital requirement for Astons Specialities Singapore?

The minimum capital required for the Astons Specialities franchise in Singapore is estimated at S$350,000, with an initial upfront franchise fee set at S$50,000. This capital structure covers baseline store fit-out, operational equipment, licenses, and initial inventory allocations required before opening standard operations.

What are the ongoing royalties and projected breakeven timelines for Astons Specialities?

The ongoing royalty model for Astons Specialities requires 5% of Gross Sales. Under standard operating performance parameters, the projected operational baseline breakeven timeframe is targeted at approximately 4 – 6 Months, contingent on location footfall and labor efficiencies.

What is the projected payback period and return on investment (ROI) for this listing?

The estimated capital investment payback period for this franchise asset is projected within 20 – 28 Months, delivering an anticipated operational return matrix range of 24% – 32% ROI. Prospective franchisees should evaluate unit economics and lease terms during formal due diligence.