Food & Beverage (QSR & Full-Service)Primary-Source Verified

Chatramue Singapore

Deployment Model: Traditional Thai Milk Tea & Soft Serve Kiosk Franchise

Min Capital RequiredS$110,000
Brand OriginThailand (Founded 1945; ChaTraMue Brand)
Founded1945
Singapore Footprint5+
Global Network200+ Outlets (Thailand, SG, China, Korea)

Financial Parameters

Initial Franchise FeeS$25,000
Ongoing Royalty Fee4% Royalty + Proprietary Tea Leaf Supply
Investment Class TierEntry-Tier

Performance & ROI Projections

Projected Breakeven2 – 4 Months
Projected Payback Period14 – 20 Months
Estimated Return Matrix (ROI)30% – 42% ROI

Business Model & Operational Overview

ChaTraMue is Thailand’s legendary Original Thai Tea brand since 1945, famous for its rich Thai Milk Tea, Rose Tea, and Thai Tea soft-serve ice cream.
Institutional Source Verification & Compliance Notes

Primary Authority: https://www.chatramue.com.sg / ChaTraMue Thailand

Auditor Context: High brand recognition among SEA tourists and Singaporeans with compact mall kiosk footprint (150–350 sq ft).

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Vetted Investor Diagnostics & FAQ Analysis

What is the initial franchise fee and capital requirement for Chatramue Singapore Singapore?

The minimum capital required for the Chatramue Singapore franchise in Singapore is estimated at S$110,000, with an initial upfront franchise fee set at S$25,000. This capital structure covers baseline store fit-out, operational equipment, licenses, and initial inventory allocations required before opening standard operations.

What are the ongoing royalties and projected breakeven timelines for Chatramue Singapore?

The ongoing royalty model for Chatramue Singapore requires 4% Royalty + Proprietary Tea Leaf Supply. Under standard operating performance parameters, the projected operational baseline breakeven timeframe is targeted at approximately 2 – 4 Months, contingent on location footfall and labor efficiencies.

What is the projected payback period and return on investment (ROI) for this listing?

The estimated capital investment payback period for this franchise asset is projected within 14 – 20 Months, delivering an anticipated operational return matrix range of 30% – 42% ROI. Prospective franchisees should evaluate unit economics and lease terms during formal due diligence.