Food & Beverage (QSR & Full-Service)Primary-Source Verified

Crave (Nasi Lemak)

Deployment Model: Food Kiosk Franchise & Joint Venture Licensing

Min Capital RequiredS$150,000
Brand OriginSingapore (Founded 2015 by Kiosks Collective & Selera Rasa)
Founded2015
Singapore Footprint45+
Global Network45+

Financial Parameters

Initial Franchise FeeS$35,000
Ongoing Royalty Fee5% – 6% Monthly Revenue
Investment Class TierMid-Tier

Performance & ROI Projections

Projected Breakeven2 – 4 Months
Projected Payback Period15 – 22 Months
Estimated Return Matrix (ROI)25% – 35% ROI

Business Model & Operational Overview

CRAVE brings the legendary Adam Road Selera Rasa Nasi Lemak recipe into high-efficiency retail mall kiosks across Singapore. Managed by Kiosks Collective, CRAVE combines heritage basmati rice recipes with standardized central kitchen supply chains.
Institutional Source Verification & Compliance Notes

Primary Authority: https://kioskscollective.com / https://crave.com.sg / FLA Singapore

Auditor Context: Operates compact 200–400 sq ft quick-service food kiosk layouts with high volume throughput.

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Vetted Investor Diagnostics & FAQ Analysis

What is the initial franchise fee and capital requirement for Crave (Nasi Lemak) Singapore?

The minimum capital required for the Crave (Nasi Lemak) franchise in Singapore is estimated at S$150,000, with an initial upfront franchise fee set at S$35,000. This capital structure covers baseline store fit-out, operational equipment, licenses, and initial inventory allocations required before opening standard operations.

What are the ongoing royalties and projected breakeven timelines for Crave (Nasi Lemak)?

The ongoing royalty model for Crave (Nasi Lemak) requires 5% – 6% Monthly Revenue. Under standard operating performance parameters, the projected operational baseline breakeven timeframe is targeted at approximately 2 – 4 Months, contingent on location footfall and labor efficiencies.

What is the projected payback period and return on investment (ROI) for this listing?

The estimated capital investment payback period for this franchise asset is projected within 15 – 22 Months, delivering an anticipated operational return matrix range of 25% – 35% ROI. Prospective franchisees should evaluate unit economics and lease terms during formal due diligence.