Food & Beverage (QSR & Full-Service)Primary-Source Verified

Gong Cha (Singapore)

Deployment Model: Premium Tea & Bubble Tea Kiosk Franchise

Min Capital RequiredS$150,000
Brand OriginTaiwan (Founded 2006 in Kaohsiung; Master Franchise: Gong Cha SG / Gong Cha Global)
Founded2006
Singapore Footprint30+
Global Network2,000+

Financial Parameters

Initial Franchise FeeS$30,000
Ongoing Royalty Fee5% of Gross Sales + 2% Marketing Fee
Investment Class TierMid-Tier

Performance & ROI Projections

Projected Breakeven2 – 4 Months
Projected Payback Period14 – 20 Months
Estimated Return Matrix (ROI)26% – 36% ROI

Business Model & Operational Overview

Gong Cha is one of the world's most recognized premium bubble tea brands, famed for its signature milk foam tea series, fresh tea brewing SOPs every 4 hours, and customizable sweetness/ice profiles across 20+ countries.
Institutional Source Verification & Compliance Notes

Primary Authority: https://www.gong-cha.com / Gong Cha SG Pte Ltd / FLA Singapore

Auditor Context: Compact retail kiosk format (200–500 sq ft) with automated tea brewing machines and central syrup procurement.

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Vetted Investor Diagnostics & FAQ Analysis

What is the initial franchise fee and capital requirement for Gong Cha (Singapore) Singapore?

The minimum capital required for the Gong Cha (Singapore) franchise in Singapore is estimated at S$150,000, with an initial upfront franchise fee set at S$30,000. This capital structure covers baseline store fit-out, operational equipment, licenses, and initial inventory allocations required before opening standard operations.

What are the ongoing royalties and projected breakeven timelines for Gong Cha (Singapore)?

The ongoing royalty model for Gong Cha (Singapore) requires 5% of Gross Sales + 2% Marketing Fee. Under standard operating performance parameters, the projected operational baseline breakeven timeframe is targeted at approximately 2 – 4 Months, contingent on location footfall and labor efficiencies.

What is the projected payback period and return on investment (ROI) for this listing?

The estimated capital investment payback period for this franchise asset is projected within 14 – 20 Months, delivering an anticipated operational return matrix range of 26% – 36% ROI. Prospective franchisees should evaluate unit economics and lease terms during formal due diligence.