Food & Beverage (QSR & Full-Service)Primary-Source Verified

Heavenly Wang

Deployment Model: Halal Traditional Kopitiam Franchise

Min Capital RequiredS$180,000
Brand OriginSingapore (Wang Café heritage 1953; FairPrice Group)
Founded1953
Singapore Footprint30+
Global Network30+

Financial Parameters

Initial Franchise FeeS$35,000
Ongoing Royalty Fee5% Gross Sales + 2% Marketing Levy
Investment Class TierMid-Tier

Performance & ROI Projections

Projected Breakeven3 – 6 Months
Projected Payback Period18 – 26 Months
Estimated Return Matrix (ROI)22% – 30% ROI

Business Model & Operational Overview

Heavenly Wang is the halal-certified heritage café brand under NTUC FairPrice Group. Serving signature Nanyang coffee, open-flame kaya toast, and local comfort food dishes in high-traffic shopping centers and hospitals.
Institutional Source Verification & Compliance Notes

Primary Authority: https://heavenlywang.com / FairPrice Group / FLA Singapore

Auditor Context: Backed by FairPrice Group central supply and halal compliance auditing standards.

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Vetted Investor Diagnostics & FAQ Analysis

What is the initial franchise fee and capital requirement for Heavenly Wang Singapore?

The minimum capital required for the Heavenly Wang franchise in Singapore is estimated at S$180,000, with an initial upfront franchise fee set at S$35,000. This capital structure covers baseline store fit-out, operational equipment, licenses, and initial inventory allocations required before opening standard operations.

What are the ongoing royalties and projected breakeven timelines for Heavenly Wang?

The ongoing royalty model for Heavenly Wang requires 5% Gross Sales + 2% Marketing Levy. Under standard operating performance parameters, the projected operational baseline breakeven timeframe is targeted at approximately 3 – 6 Months, contingent on location footfall and labor efficiencies.

What is the projected payback period and return on investment (ROI) for this listing?

The estimated capital investment payback period for this franchise asset is projected within 18 – 26 Months, delivering an anticipated operational return matrix range of 22% – 30% ROI. Prospective franchisees should evaluate unit economics and lease terms during formal due diligence.