Food & Beverage (QSR & Full-Service)Primary-Source Verified

Mr. Coconut

Deployment Model: 100% Direct Corporate Fleet in Singapore

Min Capital RequiredS$150,000
Brand OriginSingapore (Founded 2016; rebranded from Xiang Jia)
Founded2016
Singapore Footprint50+
Global Network50+

Financial Parameters

Initial Franchise FeeCorporate-Owned (Franchising closed to individual applicants)
Ongoing Royalty FeeCorporate Direct Operations
Investment Class TierMid-Tier

Performance & ROI Projections

Projected Breakeven1 – 3 Months
Projected Payback Period12 – 18 Months
Estimated Return Matrix (ROI)35% – 50% ROI

Business Model & Operational Overview

Mr. Coconut is Singapore’s viral fresh coconut shake phenomenon with over 50 outlets islandwide. To maintain stringent cold-chain coconut milk quality, all Singapore retail units are 100% company-owned and managed.
Institutional Source Verification & Compliance Notes

Primary Authority: Mr. Coconut Official Corporate Disclosures / CNA & Straits Times Features

Auditor Context: Management has publicly confirmed single-unit franchising is not offered in Singapore.

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Vetted Investor Diagnostics & FAQ Analysis

What is the initial franchise fee and capital requirement for Mr. Coconut Singapore?

The minimum capital required for the Mr. Coconut franchise in Singapore is estimated at S$150,000, with an initial upfront franchise fee set at Corporate-Owned (Franchising closed to individual applicants). This capital structure covers baseline store fit-out, operational equipment, licenses, and initial inventory allocations required before opening standard operations.

What are the ongoing royalties and projected breakeven timelines for Mr. Coconut?

The ongoing royalty model for Mr. Coconut requires Corporate Direct Operations. Under standard operating performance parameters, the projected operational baseline breakeven timeframe is targeted at approximately 1 – 3 Months, contingent on location footfall and labor efficiencies.

What is the projected payback period and return on investment (ROI) for this listing?

The estimated capital investment payback period for this franchise asset is projected within 12 – 18 Months, delivering an anticipated operational return matrix range of 35% – 50% ROI. Prospective franchisees should evaluate unit economics and lease terms during formal due diligence.