Food & Beverage (QSR & Full-Service)Primary-Source Verified

PrimaDeli

Deployment Model: Halal Homegrown Bakery Franchise (FLA Founding Member)

Min Capital RequiredS$180,000
Brand OriginSingapore (Founded 1992 by Prima Group / Prima Food)
Founded1992
Singapore Footprint35+
Global Network35+

Financial Parameters

Initial Franchise FeeS$35,000
Ongoing Royalty Fee4% of Monthly Gross Sales
Investment Class TierMid-Tier

Performance & ROI Projections

Projected Breakeven2 – 5 Months
Projected Payback Period18 – 26 Months
Estimated Return Matrix (ROI)20% – 28% ROI

Business Model & Operational Overview

PrimaDeli is Singapore’s first homegrown halal bakery franchise network, founded in 1992 by Prima Food. Celebrated for freshly made pandan waffles, custom cakes, and Singapore pastries across suburban heartlands.
Institutional Source Verification & Compliance Notes

Primary Authority: https://www.primadeli.com / Prima Food Pte Ltd / FLA Singapore

Auditor Context: Standard heartland bakery layout with central dough delivery and standardized baking equipment.

Request Franchise Disclosure Document (FDD)

Provide your investment parameters below to securely extract the complete financial packet and unit economics for PrimaDeli.

Vetted Investor Diagnostics & FAQ Analysis

What is the initial franchise fee and capital requirement for PrimaDeli Singapore?

The minimum capital required for the PrimaDeli franchise in Singapore is estimated at S$180,000, with an initial upfront franchise fee set at S$35,000. This capital structure covers baseline store fit-out, operational equipment, licenses, and initial inventory allocations required before opening standard operations.

What are the ongoing royalties and projected breakeven timelines for PrimaDeli?

The ongoing royalty model for PrimaDeli requires 4% of Monthly Gross Sales. Under standard operating performance parameters, the projected operational baseline breakeven timeframe is targeted at approximately 2 – 5 Months, contingent on location footfall and labor efficiencies.

What is the projected payback period and return on investment (ROI) for this listing?

The estimated capital investment payback period for this franchise asset is projected within 18 – 26 Months, delivering an anticipated operational return matrix range of 20% – 28% ROI. Prospective franchisees should evaluate unit economics and lease terms during formal due diligence.