Food & Beverage (QSR & Full-Service)Primary-Source Verified

RotiBoy

Deployment Model: Signature Coffee Bun & Bakery Kiosk Franchise

Min Capital RequiredS$85,000
Brand OriginMalaysia (Founded 1998 in Bukit Mertajam by Hiro Tan)
Founded1998
Singapore Footprint5+
Global Network600+ Outlets (Malaysia, SG, Indonesia, Korea, UAE)

Financial Parameters

Initial Franchise FeeS$20,000
Ongoing Royalty Fee4% Royalty + Frozen Dough Supply Margin
Investment Class TierEntry-Tier

Performance & ROI Projections

Projected Breakeven2 – 3 Months
Projected Payback Period12 – 18 Months
Estimated Return Matrix (ROI)35% – 45% ROI

Business Model & Operational Overview

RotiBoy is the pioneer of the viral butter-filled coffee bun, producing fresh, aromatic baked buns on-site daily across international transport and shopping centers.
Institutional Source Verification & Compliance Notes

Primary Authority: https://www.rotiboy.com/franchise / FLA Singapore

Auditor Context: Turnkey frozen dough bake-off model requiring minimal baking skill and compact kiosk footprint (200–400 sq ft).

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Vetted Investor Diagnostics & FAQ Analysis

What is the initial franchise fee and capital requirement for RotiBoy Singapore?

The minimum capital required for the RotiBoy franchise in Singapore is estimated at S$85,000, with an initial upfront franchise fee set at S$20,000. This capital structure covers baseline store fit-out, operational equipment, licenses, and initial inventory allocations required before opening standard operations.

What are the ongoing royalties and projected breakeven timelines for RotiBoy?

The ongoing royalty model for RotiBoy requires 4% Royalty + Frozen Dough Supply Margin. Under standard operating performance parameters, the projected operational baseline breakeven timeframe is targeted at approximately 2 – 3 Months, contingent on location footfall and labor efficiencies.

What is the projected payback period and return on investment (ROI) for this listing?

The estimated capital investment payback period for this franchise asset is projected within 12 – 18 Months, delivering an anticipated operational return matrix range of 35% – 45% ROI. Prospective franchisees should evaluate unit economics and lease terms during formal due diligence.